Strategy 6 min
We're fighting anti-Israel sentiment the wrong way
Facts alone won't change minds. A breakdown of why pro-Israel messaging keeps losing the framing war — and what has to change.
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Articles & Resources
For when 60 seconds isn't enough.
Long-form essays, deep dives, and a growing library of resources you can save, share, and pass on.
Published in
The Times of Israel
Latest byline · 2026
Strategy 6 min
Don't talk about the hammer. Talk about the monument.
A country that is permanently defending itself eventually allows its opponents to define it. The strongest advocate is not the one with the cleverest response — it's the one who decides what the argument is about.
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History 8 min
3,000 years on one piece of land: a primer
Why understanding Jewish indigeneity changes every conversation about Israel.
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Media 5 min
How to spot a doctored Gaza headline in 30 seconds
A practical checklist I use every day before sharing news from any side.
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Identity 11 min
On being a young Jew online after October 7th
What changed, what didn't, and what I wish I'd known sooner.
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Resources 4 min
The reading list I send to every non-Jewish friend
Ten books, three documentaries, and a podcast — in order.
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Strategy 7 min
Stop debating. Start storytelling.
Why narrative beats argument, and how to use that in your DMs.
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History 12 min
What the 1948 war actually was
Five Arab armies, one new state, and the myth of the original sin.
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